code

Why and how to localize and internationalize your iOS apps.

Lessons from Vesper's shutdown and strategies to navigate the difficult environment for paid apps today.

Preparations in the final week before a major iOS release, and handling Apple requests for promotional artwork.

Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.

David's app income shifting to ads over time, and Overcast switching to ads.

When to require new iOS versions, and the real-world need for test devices.

Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.

Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.