code

Ramifications of pruning very old apps from the App Store and cracking down on title-keyword spam.

David's app income shifting to ads over time, and Overcast switching to ads.

When to require new iOS versions, and the real-world need for test devices.

Choosing a database or scheme for local data storage, including Core Data, SQLite, property lists, JSON, user defaults, and NSURLCache.

Adopting techniques, tools, and APIs long after they've been introduced, with specific examples from Overcast's development.

An overview of advertising terms, costs, and metrics, and getting started with App Store Search Ads for indie developers.

Overcoming fears of speaking at conferences, how much work it really takes, and deciding whether it's worthwhile.

The challenges of learning new languages, APIs, and tools, how we avoid facing these difficulties, and what drives us to overcome them.

Appearance managers, self-theming views, and rapid design iteration with code and variables.

The effectiveness and side effects of sales and price changes.